What does this audit actually check?
It fetches your pages the way a crawler does and reads the title tag, meta description, headings, canonical link, image alt text, word count and every block of structured data, then checks your robots file and sitemap for the rules and page list engines rely on.
How many pages does it crawl?
Up to eight pages per run. It starts from your sitemap when you have one, and falls back to following the links on your homepage when you do not.
Why do schema errors matter so much?
Structured data is how a machine learns what your business is and what it sells. When a block is invalid JSON or missing its type, engines skip it silently — so your best facts never reach the answer, no matter how good the page reads to a person.
Is the audit free, and do I need an account?
It is free and there is no sign-up. Enter an address, wait about twenty seconds, and read the report.
What should I fix first?
Work top down: anything marked as an error costs you visibility today. Missing or invalid structured data comes first, then pages with no title or meta description, then a missing sitemap. Warnings about length and thin content are the second pass, once the machine-readable layer is in place.
Will fixing these get me cited by ChatGPT?
These fixes make you eligible. An engine can only recommend a business it can parse, verify and quote — this report closes those gaps. Being chosen over a competitor also depends on how clearly your pages state concrete terms, numbers and locations.